PPC Campaigns
Paid Search Ad Campaigns
PPC campaigns are a popular Internet Marketing strategy, and range from paid search ads on Google to banner and YouTube ads. PPC stands for Pay-Per-Click; this means every time a user clicks on the ad, the client pays a fee. This fee varies wildly depending on the competitiveness of the industry and the keyword used to trigger the ad. PPC ads have a wide range of uses and can target users at any stage in the purchase cycle. Visual banner ads can help to create brand awareness, while a text ad triggered by a “long tail” keyword can target people ready to purchase a product or service. Our team will customize the campaign based on your needs. PPC campaigns help to establish a solid presence on the web, occupy search engine real estate, and drive visitors to your website.
Will a PPC campaign benefit your business or brand?
It depends. Oftentimes, PPC campaigns are a great way to supplement other marketing efforts such as organic SEO. However, some industries are highly competitive, resulting in an extremely high CPC (cost-per-click) per keyword. In these instances, the marketing budget might be better spent on other digital marketing strategies such as SEO.
Each PPC campaign will include:
- extensive keyword research & keyword trends
- ad copy and banner/YouTube ad design
- campaign setup
- management: optimization of the campaign through monitoring, measuring, and A/B testing
- remarketing
