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Does Your Website Deliver Results?

website designThe website is often an overlooked aspect of Internet marketing campaigns, when in fact it the most important aspect. Before we recommend any digital marketing strategies such as SEO, Email Marketing and PPC Campaigns, we will take a look at your website. As always, we try to put ourselves in your customers shoes. Think about it: how often have you landed on a website, only to leave after about 3 seconds? Or maybe you started to look through the site but became frustrated because it took too long to find what you needed? Internet users in general have a short attention span. If your website does not encourage the visitor to “stick around”, they will move on without thinking twice.

Most likely you want your target audience to take some sort of action on your website such as making a purchase, or filling out a contact form. Therefore, it is vital that your website is optimized for conversions. A #1 Google rank and a high click-through-rate of your PPC campaign will mean nothing if your website doesn’t deliver. Do your customers interact with your site, or leave without taking an action? Do they easily find what they are looking for? An optimized website will ensure that your marketing budget is well spent, and reduce your cost per lead or transaction. In addition, the website should speak to the different types of “Internet personalities”. Some people respond best to emotion, while others will absorb the information on your site in an analytical way.

Do you need a new website?

As part of every marketing campaign, we will analyze the performance of your website based on overall design, functionality, and user friendliness. Whether you need a new website, a re-design, or just a minor overhaul, our web design experts will make sure that your site is optimized for users and search engines.  So many people browse the internet using their mobile devices these days, so it is also imperative that your website be optimized for mobile use! We are not “just” web designers. We are Internet Marketing professionals, and know exactly how to structure your site to receive maximum results.

Once the website is (re-) designed, we implement the recommended marketing strategies and move toward conversion optimization.This entails continuous monitoring of your website analytics, A/B testing of different landing pages, setting goals and key performance indicators, and more. Your website is the focal point of your digital marketing efforts. If you have an e-commerce site, it is the customer’s final destination. Don’t give the visitor a reason to hit the “back” button, or exit the site when filling out their payment info.

Send us your URL and we will give you a free analysis of your website!