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The Evolution of Digital Marketing

Evolution of Digital Marketing

For as long humans have had a need, there has been someone satisfying that need by producing a product or providing a service. That is where marketing was born: the act of bringing attention to a product or service in order to sell. Over the years, and exponentially so, marketing techniques have advanced and old tried and true techniques have been replaced.

Here is a brief timeline of key marketing techniques within the evolution:

1450: Johannes Gutenberg made the first mechanical metal movable type printing press in Europe. This machine is partly responsible for the creation and mass production of flyers and brochures.

1730: Emergence of magazines and with it, magazine print advertising.

1836: In France, the first paid advertising appears in a newspaper.

1864: Earliest recorded use of mass unsolicited spam via telegraph.

1867: The earliest form of Billboard Marketing was recorded, and billboard rentals became available.

1922: The dawn of radio advertising. (still going strong)

1941: First recorded use of television advertising. (still going strong)

1970’s: Telemarketing. (Phone calls at first, followed later by mass mailing, faxes and then e-mails)

1989: The World Wide Web was invented by English scientist Tim Berners-Lee. He wrote the first web browser in 1990.

1990’s: Web site became popular and much to everyone’s annoyance so did computer-oriented spam!

1998: Larry Page and Sergey Brin founded Google while PHD students at Stanford. Google is incorporated as a privately held company, and the birth of Search Engine use is upon us. SEO starts to gain momentum in 2001.

2004: Social Media is born when Facebook is launched by Mark Zuckerberg and his Harvard College roommates and Social Media takes over the world.

2006: Twitter is created by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass.

2015 and on: We begin to see print media die and digital media take precedence. A new marketing strategy called “interactive marketing” is the new norm.

Although there are many other marketing techniques in use, what remains clear, is that the best form of marketing is one in which the consumer is informed and tempted without being forcefully pushed on your product or service.

I personally have never understood spam, door knocking, deceptive sales/advertising or telemarketing! I think you will agree that these means are not only outdated, but are also super intrusive. How many of us have stopped answering our home phones because over 80% of the calls being made are solicitations for a sale or a donation? We all have spam folders where we delete the content without a second thought. In this day and age, who feels safe to answer their door when a total stranger is standing there? We don’t like to be disturbed!

One must think long and hard about how to promote one’s business or engage potential clients in a professional and respectful manner. Especially in this digital age where consumers are tech savvy enough to research and make their choice to contact your business based on what appeals to them.

Marketing has evolved to a digital level, and your best bet is to look into the myriads of ways in which you can propel your business forward using ethical and appealing digital marketing campaigns. Don’t miss the boat! Contact us for a free consultation today.

 

 

 

by Yasmin Zafar

 

One Comment

  1. That’s an astute answer to a tricky qusoeitn

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