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What does your Website say about your business?

What does your website say about your business?

Your website will be one of the first and most important impressions you will make on your customers, so you should take the time to make sure it is as perfect as possible. Anything you want your potential customers to know and remember about your business should be taken into account. It’s not just your content that is important, it is also the speed and ease with which a visitor can navigate for information that matters. Your web site should be dynamic, informative, fresh and engaging. It’s become more and more evident that you could miss out on a significant amount of business with a badly designed site.

There is no denying that we are in the Digital Age. Everyone has a mobile phone, a computer or a tablet device. Most people will Google your business name before they decide to give your business a look. What shows up will determine whether or not their business will come your way.


Some ideas to consider when designing or updating your website:



Optimization for mobile devices

A recent study found that the average adult in the USA spends approximately 5 hours a day looking at their mobile device. The chances are that anybody browsing your website will be doing so using their mobile phone or tablet. It is a must that your website be optimized for mobile use! Doing so is neither complicated, nor is it very costly. If you are designing a new site using a template, look for one that is customized to be responsive to mobile use.

Illustrations and Sketches

A picture is worth a thousand words, and there is an added element of whimsy and fun when illustrations are incorporated into your site. The illustration style has also started to grow in popularity and has been implemented into websites in the form of icons and other interface elements. The best illustrations are the ones that are simple and easy to understand. Get creative and have fun! Your audience will appreciate it!

Video links and animation

Thanks to the availability of high-speed internet connections and improved video plugin integration, it is now possible to include video links in your website for a more immersive experience. Most website visitors, and especially Millennials prefer the ease of listening to information rather than reading. You can also use one small video link to share a large amount of information. This can help keep your site clean and uncluttered. Too much text on a page is a deterrent!


Today’s Internet user is usually seasoned and has high expectations from your website. There is a lot of competition out there, and believe me when I tell you that you can’t fool your audience with a below average, boring and badly designed website. Take the time and create a website that truly displays your business with all the information that is needed to impress your visitors. You will definitely reap the rewards in increased business.

There are so many resources to help you, and the most important will be a great digital marketing agency with the correct information and experience to assist you in achieving your goals.


by Yasmin Zafar

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